Blogsterbation
Life is full of irony. The topic that generated the most buzz (blogs, wikis and podcasts) had the least attended sessions. People don't know what to make of the topic - it's not on everyone's professional radar yet. In his podcast, Shel Holtz said emerging topics sometimes need to be sold with a tinge of fear (of losing one's job for not having an up-to-the-minute skill set).Of course, some of this buzz is driven by bloggers, whose belief that blogs are important is a given, if not a religion. But it does go to show that blogs can influence.
The Ragan Report covered the topic too, writing about it this week and next. Steve Crescenzo is hardly a convert, yet he spots a trend like an olive in a martini at 30 paces. "A popular tool that nobody is using," was his pronouncement.
Lest you think this is all self-indulgent blogsterbation, see what Walt Mossberg of the Wall St. Journal writes about the topic.
Even this blog got ink. (Links: 1,2, 3 (see entries from June 7-13), 4, 5, 6, 7, 8, 9 (repeat of commentary posted in a different location), and 10 (a link to a resource listed in the Ragan Postcard). Who knew? Surprising, actually.
A few notes: we inadvertently forgot to link to speaker Matthew Podboy's blog when we wrote about his session. The indefatigable Judy Gombita showed us how one association educates its members about blogs, rather well - I'd say. One could envision a similar resource hosted on Intranets or by other associations.
A thoughtful analysis about blogs was penned by Headshift; I give it my highest recommendation. Neville Hobson, who apparently never sleeps, steered me to a great resource, PR Digest, a Reader’s Digest for PR folks, by Constantin Basturea.
It's a good way to keep up with the topic without going crazy. Or blind.
posted by CP for Ragan @ 5:45 PM
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