Friday, June 10, 2005

Grab Employees by the Ears

One measure of a speaker's reputation is how many other speakers show up to hear them. That certainly was the case for the session on podcasting led by Shel Holtz. The room was a who's who, and as usual, the man delivered every minute detail of this cutting-edge topic with exacting precision. He is a Geek's Geek, yet totally accessible.

Enough back slapping. At the cocktail party, "Kristen" said that podcasting is new and kinda weird because of all the renegade content on the Net. "Now I see there's a use for it in business," she said, adding "that was informative." She credited Shel for breaking down everything that the technology could be used for in a corporate setting, and for sparking ideas she will carry back to the office.

Really and truly, there are so many open source and low cost options out there that there's no reason not to play with this technology. You can issue regular audio business updates to employees, give the CEO a weekly forum, or even cheaply produce an in-house radio show. The benefits are numerous, since the listener can listen whenever and wherever they want. There's no tuning in... files are delivered to a computer and sync with most music players.

Shel has posted detail online, and even has related topics up about blogging on intranets. But by far the best way to "get it" is to listen to his podcast, co-hosted by Neville Hobson. Trust me when I say you will be astounded. Or dare I say, all ears.