Measurement: No Paine, no Gain
Katie Delahaye Paine is a respected expert on measuring the impact of communication, and a blogger too! Her website is also chock full of content anyone can use to learn more about measuring the impact of communication.
We'll bring you snippets from speakers here at the IABC conference as the day goes on. I already have eight pages of notes (time to stop interviewing and start writing)! Here's a couple of slides to whet your appetite.