Hot Topics in PR from Chicago
PR people are always lamenting that other people won't let them do their job properly. Executives, lawyers and other know-it-alls edit words, topics and communication strategies. Then, when the modified plan fails to produce results, blame rests with the PR person.Wrong! The issues of authorization, approval and counsel are important ones. As a profession, we need to advocate about the expertise we bring to the table. Goodness knows that our professional associations - well intentioned as they might be - are lame advocates for the profession (when is the last time you saw a business page story about communication?).
These are the issues we're discussing in Chicago at Ragan's Strategic Public Relations Conference. Experts are gathered to share best practices, tips and techniques that work inside organizations. We'll delve deep into media relations and new technologies.
Along the way, we'll interview attendees to find out what's on their mind. What's working, and what's not, in PR today? What are the big challenges and lessons learned?
We'll share all that and more with you right here. Stay tuned.
posted by CP for Ragan @ 7:50 AM
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