How Much Content Should You Post Online?
In a pre-conference session yesterday, one practitioner said that he feared putting too much information on his organization's Web site press room because "if reporters can find everything they need on their own, why would they ever call me?"This comment took me aback. Media relations is a relationship business, thus I don't feel that working relationships should be dependent on controlling access to information - forcing reporters to call.
In fact, if we post a lot of content, we are more likely to get our organization's unique point of view across effectively. We can then use our "face time" (even if by telephone) with media to develop more a more strategic dialog about our plans, vision, and leadership.
Others in the room offered testimony about this concept. By posting lots of information, they reported that media called looking for more in depth information and quotes.
Interesting. We'll see what others think about this here in the Windy City.
posted by CP for Ragan @ 7:51 AM
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