Lark's Bark
Andy Lark is a techno-evangelist. He's one of those people who can make technology seem really fresh by delving behind the mechanics and analyzing the way new tools impact communication. The change is nothing short of revolutionary - from transmitting content (one way) to engaging participation by stakeholders (two way).The whole notion of a two-way dialog scares executives. Suddenly, they can't control the message. Their power to withhold information and discussion are gone.
All over the Net, on blogs and discussion forums, people are talking about your organization. It's a free for all of inside information, rumor and speculation. The shift started when Amazon let consumers write their own reviews of products. Andy says communication will never be the same, and that PR people better learn how to listen.
Lots more to come on this engaging keynote.
PS On one visual, Andy showed his newsreader. He reads Nevon!
posted by CP for Ragan @ 10:29 AM
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